Services / Paid ads

Ads that pay for themselves. Or our fee waits.

Google and Meta campaigns, landing pages and tracking, run by people who answer for the numbers. We agree a goal in writing. Until we hit it, we waive our management fee.

From [$X]/mo + ad spend

Sound familiar?

You're spending on ads. You're not sure what it's buying.

“We boosted a few posts. Nothing came of it.”

“Our last agency sent reports full of clicks. Not customers.”

“Leads come in, but most aren't a fit.”

Usually the ads aren't the problem. The page they land on, the tracking behind it, or the offer is. That's why we start there.

What's included

Everything it takes, not just the ads.

Ad spend is paid directly to Google and Meta from your own accounts. Our fee covers the work below.

  • ✓Strategy and goal settingWho we're targeting, what a lead is worth, and the number we'll hit. In writing.
  • ✓Google Search, Performance Max and Meta campaignsBuilt, launched and managed by our ads team.
  • ✓Ad creativeImages, short video and copy made in-house. We started as a video studio.
  • ✓Landing pagesBuilt to convert the traffic you're paying for.
  • ✓Conversion trackingConnected to your CRM where you have one, so every lead has a source.
  • ✓Monthly report and callWith your contact person. Plain numbers: spend, leads, cost per lead, sales.

How we work

Fundamentals first. Then fuel.

Weeks 1–2

Audit and fix.

We review your accounts, pages and offer, then fix what's leaking money before spending more.

Weeks 2–4

Track and launch.

Tracking in place, landing pages live, campaigns launched with a clear test plan.

Month 2 onward

Optimize and scale.

Cut what doesn't work, put more behind what does. Budget grows only when results do.

[Confirm timelines with the ads team]

Proof

Paid ads we've run.

Kitchen Refresh Meta ad: the same kitchen before and after a refresh
Kitchen Refresh
Home services
364%

more leads, cost per lead $150 → ~$100

Case study →
Hospitality client
Food & hospitality
380%

return on ad spend, their first time running ads

Our guarantee

We waive our fee until we hit the agreed goal.

The goal is agreed in writing before we start. Ad spend is paid to the platforms either way. [Confirm wording with legal]

Questions

Before you ask.

How much should I spend on ads?

It depends on your market and what a customer is worth to you. We'll give you a starting number on the free review call. [Add minimum, e.g. "most clients start at $X/mo"]

How soon will I see results?

Tracking and pages usually take the first 2–4 weeks. Most campaigns have enough data to judge by month 2. [Confirm]

Is there a contract?

[Confirm: month-to-month or minimum term]

Who owns the ad accounts?

You do. We work inside your Google and Meta accounts, and everything stays yours if you leave.

What does the guarantee actually cover?

Our management fee. If we haven't hit the goal we agreed in writing, you don't pay our fee for that period. Ad spend goes to Google and Meta either way.

Free review

Find out what your ads are missing.

In 15 minutes we'll look at your ads, landing pages and tracking and tell you the 2–3 fixes that matter most. Free, and yours to keep.

Short form first, so we come prepared · 2 new clients a month