364% more leads. Each one cheaper than the last.
How we rebuilt Kitchen Refresh's ads, landing pages and tracking, and took cost per lead from $150 to about $100.
The challenge
Leads were coming in. They were just too expensive.
[Draft, confirm with the account team] Kitchen Refresh was paying around $150 for every lead, and not every lead was a real homeowner ready for a quote. Ads pointed to general pages, tracking stopped at the form, and there was no clean way to tell which campaigns brought in booked jobs.
What we did
Fixed the foundation.
[Draft] New landing pages for each location: real before-and-after kitchens, clear pricing guidance, and one simple form.
Tracked everything.
Conversion tracking connected end to end, so every lead has a source and the ad platforms learn from real results.
Then scaled.
With clean data, Google and Meta found more homeowners like the best customers. Ad creative built around the before and after: same kitchen, new story.
The work
Same kitchen. New story.
Meta ad creative, Rochester
Vlad and his team have been instrumental in our website development, ad strategy, and marketing efforts. Not only have they helped Kitchen Refresh develop a much more modern and aesthetic website, but they have also helped reduce cost per lead over 30% year over year, with higher quality leads coming in as well.
Lexie Undem · Chief Operating Officer, Kitchen Refresh Inc.
MYO Therapy & Movement: 1 → 3 therapists
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